Metadish, Fresh from NYC

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NYC is planning on branding their own free condoms so they can keep track of how well their free condom program is working.

The city of New York has been giving away free condoms for almost
nine months, but now plans to give them away with a city logo on the
packaging.

While the concept won’t be ready for a few months, the city’s
Health Department made the announcement Monday, in time for Valentine’s
Day, the New York Daily News said.

  Department spokeswoman Sandra Mullin told reporters the effort was more about packaging than branding.

"We wanted to develop condom packaging that was noticeable and
memorable so that we can later track the effectiveness of our
distribution," she said.

I can’t wait to see what the packaging looks like.  Who can’t wait to whip out a NYC branded condom to work their magic.

UPI

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