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The people at OpenOffice.org announced that they are launching a grassroots advertising campaign, much like the one Spread Firefox used a couple of years back. Of course the people at Spread Firefox used a full page ad in the NYT, while the people at Open Office are going for the more “savvy” readers of the free NYC daily Metro.
Each weekday, 330,000 free copies of Metro are distributed to commuters in the five boroughs. Roughly 450,000 people read it, and they represent a young, affluent and savvy demographic.
Maybe it’s just me, but the people I usually see reading copies of Metro, that are usually thrust upon you right before you walk into the subway, don’t usually strike me as “young, affluent and savvy”.
Placing an OpenOffice.org Ad in New York City’s Free “Metro” Newspaper [Ben Horst]
—admin
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