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Back in May, the ebook Pocket Change came up with a viral marketing campaign to try and garner some buzz for itself. It created a completely fictitious editor-at-large and pimped him out on the Jewish dating site JDate.
Pocket Change, a new e-publication launching the 24th of May, has invented Richard Nouveau, its fictitious Editor at Large and is pimping him all over jdate.
The plan is to set up 100 dates all on the same day (May 23rd, the day before launch), at the same restaurant and at the same time. All 100 women will show up looking to meet Richard, the man with whom they have been emailing, speaking, and IM’ing for the last month (when he was supposedly in London for business).
Dates will receive complimentary champagne and an invitation to the official Pocket Change launch party.
Through a series of risky viral campaigns, Pocket Change aims integrate this fabricated socialite into the Manhattan scene while propagating the mystery of exactly “who is Richard Nouveau?”
We got an email from a reader today that says she spotted someone handing out flyers in front of the Time Life Building today that said that a developer, Richard Nouveau, was planning on changing the name of 50th Street between 2nd and 3rd.
We’re not sure what the point of the flyers is but it could be the start of another viral marketing campaign. Has anyone else seen these flyers?
—admin
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