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There are 150 people in this city, however, who have such a hatred for the place that they went out this morning to protest a huge sign the hotel plans to install. Greenwhich Village residents say the billboard will make the neighborhood look like a nasty rest stop.
“The hotel is basically giving the entire neighborhood the finger,” said Andrew Berman, executive director of the Greenwich Village Society for Historic Preservation. “They are going to turn Hudson Street into the New Jersey Turnpike.”
Although it is completely understandable that a 75-foot-tall billboards, which would occupy 1,900 square feet, might be annoying to look at, it is anticipated that it will bring in an addition $1 million in revenue a year. If I owned the Gansevoort, I wouldn’t care about the protestors either.
The residents, apparently, have no case. Michael Achenbaum, president of the Gansevoort Hotel Group, said the sign structure “was designed and engineered to meet all New York City codes and has received all of the required permits from the New York City Department of [Buildings].”
I don’t know what the protestors are talking about. The Meat-Packing district couldn’t get any tackier than it already is; the sign probably isn’t going to hurt it that much.
VILLAGE FOLKS RIP ‘ILL’BOARDS [New York Post]
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