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In an attempt to get better employees after a bunch of media frenzy and firings from neglect, NYC Children’s Services has just spent nearly a million bucks to put silly ads up in NYC subways… who do they think they are Dr. Zizmor?
The ads challenge potential applicants to consider whether they have the key attributes necessary to doing the job well, asking: “Are You Smart Enough…Are You Brave Enough…Are You Strong Enough… to be a Child Protection Specialist? The $900,000 campaign comprises advertisements in 500 subway cars starting today, and will also include online advertising on job search websites and some print advertising, in venues to be determined. See the article
We here at Metadish have discovered the rejected subway ads, I think some of these could have worked a little better.
What kid or parent is gonna argue with that bear? None, thats how many.
—Marty D.
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Posted Thursday, April 17, 2008 at 3:49 pm | Permalink
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